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Chey Ataria's picture
Founder of ABC Aotearoa Board co Skateboard & street wear label, designer, events co ordinator, store manager. Over the last few years he has had the privilege to collaborate on projects with International artists/labels such as the Ghoastface Killah & Raekwon the Chef from the Wu tang clan, Lakai ltd foot wear, DVS shoes, MF DOOM just to mention a few. Chey grew up living and breathing skateboarding from an early age, winning numerous national titles and securing some international sponsors lead him to be one of NZ most recognized skateboarders. Now working for GSM and Amazon as a retail manager, product developer, events organizer and marketing assistant.

Thanks Amazon

08 April 2012

Last week i finished up at Amazon Boardstore in Parnell where I spent a little under a year as the store manager I also helped bring their skate program up to speed, got a skatepark built in there parking lot out the front of the store and help kick started an in-house brand.

Vic Skatepark

29 February 2012
new ledgesgetting dropped
product placement
new coping
placement 2
tested
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Ive been working with the council on the Vic skate park from the concept stages which has been a pretty exciting and also a little stressful at times dealing with irate neighbors and agitated skaters. As Skateboarders are some of the fussiest individuals on the planet and when something isnt right they will be sure to let you know.

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