We teamed up with the boys from Huffer to create a technical piece of outerwear we like to call the Smart Jacket. Huffer was founded as a technical outwear company 15 years ago, with founders Steve Dunstan and Dan Buckley both being entrenched in action sports. This need for functionalitiy and ease of use still informs the desgin and influences Huffer's current collections.
For the Smart Jacket, the design team takes into account form, function and durability to create a jacket that not only looks good but will boast a specially designed Smart Phone compartment, turns into a laptop case, then transforms into a stand alone shoulder bag. Steve, Dylan and Sam work with stylist and creative director Adam Bryce to get the creative juices flowing. So without further adieu, let the design begin...